(Image source: www.treehugger.com)

Ecolabelling.org — looking behind the labels
What’s green? And who says so?

Ecolabels are everywhere from Wal-Mart’s “seafood aisle” to my local grocery store. But, at the end of day, what do these labels really mean? Who’s behind them?

And, most importantly, can I rely on them to make my certified no-rainforests-were-destroyed-in-the-making-of-this-latte latte?

Ecolabelling.org – your source on the background of over 285 ecolabels around the world – makes it easier to answer these questions and more by sharing a global database of who’s deciding what’s green.

Big Room Inc. launched ecolabelling.org for as a resource for consumers, environmental professionals and procurers to learn the source of each ecolabel and what it actually means.

That means: one less consumer paralysed in indecision under the florescent lights of the natural foods aisle and one more green procurer who can sift through nearly 100 food ecolabels with the click of a mouse.

So far, ecolabelling.org has tracked down over 285 ecolabels or green certification systems that exist worldwide and estimate that close to 400,000 companies and nearly 500,000 products have gained a green label or valid certification. The database is a platform that will grow, so they look forward to hearing from eco-labels and certification schemes worldwide. Are they missing your favourite ecolabel? Let them know!

For more information about who is deciding what is green, check out www.ecolabelling.org.